Sydney Sweeney's new Novig commercial has drawn heavy criticism.
The Hollywood Reporter says critics describe the spot as sexualized and cite a setback for women in sports.
A number of people contend the ad is a big reason women's sports are overlooked.
An outgoing cast member from SNL also joked about the topless spot.
Separately, Barron's reports that prediction markets featuring Sweeney and LeBron James are rolling out a big NFL ad campaign.
Sweeney talked about the Novig partnership in a Complex interview centered on a new Just Sports effort.
The ad has been labeled as tasteless and offensive.