appeared at news coverage over the past year highlighted tolerance of profanity across platforms, where swearing is common in casual speech. Both the UK and US, researchers warn that perceptions of offensiveness depend on where and with whom despite broader use. Casual profanity is increasingly tolerated, serving as emphasis, group solidarity, or surprise, not primarily insulting. The surprise factor appears to be diminishing across contexts. Recent reporting has highlighted the normalization across media platforms, including educational settings and online spaces. Across the UK and US, usage is broader, but perceptions of offensiveness vary by context and audience.