Latest News About Rams New Uniforms

The Los Angeles Rams unveiled a major uniform and branding refresh in mid-April 2026, with changes aimed at a cleaner, more modern look and the introduction of two new alternate uniforms planned for the summer. The updated set includes simplified numbers, removal of gradient elements, added white pants options, a more prominent horn on the sleeves, and a 3D bumper logo on the helmet, along with a revamped RAM head logo for a crisper overall aesthetic. Additionally, the team used virtual reveals and partnerships (Snapchat AR lens and in-game Madden renders) to showcase the new designs and engage fans ahead of the 2026 season. The changes mark a transition toward "modern classic" styling while preserving the Rams' core colors and branding elements, and they preview two additional uniforms to be unveiled later in the summer. For context, coverage from major outlets corroborates these points, noting both the cosmetic refresh and the planned expansion of the uniform lineup.[2][3][4][5][6][10]

Key takeaways

• Core changes: simplified jersey numbers (no gradient), removal of chest tag and pant stripes, introduction of white pants, more prominent horn on sleeves, and a 3D bumper helmet logo.[4][5][6]
• Branding update: updated Rams head logo on the helmet and a broader brand refresh alongside existing Royal/Sol palette, with two new alternate uniforms teased for summer 2026.[5][10]
• Fan experience: AR reveal on Snapchat and in-game previews via Madden to showcase the new look.[2]

If you’d like, I can pull the exact image descriptions, show a side-by-side visual comparison, or summarize fan reception and jersey-specific specs (colors, fabrics, and pant options) from the articles. I can also provide direct excerpts or links to the latest official Rams announcements.

Citations

• Rams uniform refresh details and changes.[6][4][5]
• AR and in-game reveal tactics.[2]
• Additional coverage of the branding and two new uniforms teaser.[10][6]