Network 10 attended attention as it restructures and navigate a shift in TV strategy. Ongoing coverage focuses on local reporting with near 160,000 national audience and greater emphasis on local. The 5pm bulletin gained some traction, Deal or No Deal at 7pm began to show signs of improvement. Melbourne studio upgrades were noted as part of the network-wide refresh. Viewership in Brisbane and Perth shows mixed results. Sources suggest these dynamics within Ten’s effort to adapt to a shifting TV environment.
While Seven and Nine battle it out for 6pm news ratings dominance each night, Ten has quietly repositioned itself as a locally focused news source, and the result is its biggest audiences in years.Linear free-to-air television audiences are dropping. This isn’t news to anyone, least of all those within the industry, but it doesn’t necessarily […]
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