Indigo Books & Music remains a nationwide retailer that blends books and lifestyle items while operating stores nationwide. During 2023 it opened a 16,000-square-foot urban concept store, emphasizing lifestyle integration with books to strengthen customer connections and profitability. The company has historically run promotions, events, and membership programs, including author appearances and national launches. Indigo continues to refine its assortment, developing the store of the future, and reimagining Indigo's experience to attract shoppers and drive growth Promotions and events have long been a core part of its strategy, as the retailer seeks to adapt after cyberattacks and inflation pressures.
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www.newswire.caThe 16,000 square-foot store – the first using the retailer's new urban concept – will be a play on the company's long-held strategy of blending books with lifestyle products, but for chief executive Peter Ruis, it will also be a test
www.theglobeandmail.comyears and key strategies moving forward include refining its assortment of thoughtfully-curated merchandise, developing Indigo’s store of the future, reimagining Indigo’s digital presence, generating profitable growth, enhancing customer connections, and fostering high performing teams. In September 2023, Indigo celebrated its 25th anniversary with the launch of its new brand platform:
static.indigoimages.caIndigo Books & Music Inc., known as "Indigo" and stylized "!ndigo", is a Canadian bookstore chain. It is Canada's largest book, gift, and specialty toy retailer, operating stores in all ten provinces and one territory, and through a website offering a selection of books, toys, home décor, stationery, and gifts. Most Chapters and Indigo stores include a Starbucks café inside. At the end of its fiscal year in March 2018, the company reported a record annual revenue surpassing CAD $1 billion...
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