Hailey Bieber's Beauty Brand Just Sold For $1 Billion - Maxim
The supermodel-turned-makeup mogul will continue to serve as Rhode's chief creative officer, head of innovation and strategic adviser.
www.maxim.comHailey Bieber’s Rhode was reported sold to e.l.f. Beauty for about $1 billion in 2025, with Bieber continuing in a creative leadership role. Here’s a concise update based on recent coverage.
Latest highlights
- Deal details: Rhode was acquired by e.l.f. Beauty for roughly $600 million in cash and $200 million in newly issued e.l.f. stock, plus up to $200 million in potential earnouts based on future growth. Bieber remains Rhode’s Chief Creative Officer and a strategic adviser.[1][5]
- Official statements: Bieber described the sale as a step toward expanding Rhode globally while staying involved in its creative direction.[5]
- Context and reception: Coverage noted Bieber’s ongoing influence on Rhode’s brand identity and product development post-sale.[3][5]
Representative sources
- E! Online / Entertainment press coverage announcing the sale and terms.[1]
- Financial and entertainment outlets summarizing the deal structure and Bieber’s role post-sale.[3][5]
If you’d like, I can pull more detailed terms from the primary press release or summarize recent interviews where Bieber discusses Rhode’s future. Would you prefer a timeline of events or a side-by-side comparison of Rhode pre- and post-sale?