Greg Swann joins AFL executive as EGM Football Performance
Greg Swann will join the AFL Executive leadership team as the new Executive General Manager Football Performance
www.afl.com.auHere’s the latest on Greg Swann based on recent public reporting:
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Greg Swann was announced as Executive General Manager Football Performance at the AFL, with a start date in July 2025, after a long tenure as CEO of the Brisbane Lions. He joined the AFL executive to lead the football department’s performance, operations, and related areas. [source coverage from AFL.com.au reporting his appointment in 2025][1]
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In 2026, Swann has been active in AFL media appearances and discussions around on-field performance and umpiring, reinforcing his role in shaping football performance and policy discussions at the league level. He has participated in media briefings following rounds and notable game events.[2]
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Prior to joining the AFL, Swann’s tenure with the Brisbane Lions included landmark movements such as introducing the Lions’ AFLW side and driving major development projects, including the Springfield high-performance base and plans for a new stadium. These achievements are often cited in profiles of his leadership style and impact.[1]
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Public coverage suggests Swann has been viewed as a central figure in AFL leadership discussions, with media outlets sometimes describing him as driving strategic direction or acting as a “Mr Fix It” type figure within the competition.[3]
If you’d like, I can pull the most recent articles and provide a concise timeline or summarize his key initiatives as AFL Football Performance chief. I can also present a quick infographic-style summary if you’d like a visual.