Here are the latest widely reported updates on Masters concession pricing.
- The Masters menu is consistently noted for very low prices among major sports venues, with many items priced at or below $3, and the famed pimento cheese sandwich often listed at $1.50 in recent years. This has been highlighted across multiple outlets as a notable exception to general inflation trends in sports concessions.[1][2][5]
- In 2026 coverage, outlets continued to report that prices remain affordable relative to other events, with items like snacks, drinks, and the signature sandwich staying in the low-dollar range; some outlets reiterate that beer and wine commonly sit around $6 at Augusta National. Additional European tabloid coverage in 2025–2026 echoed similar narratives about affordability versus inflation trends elsewhere.[2][3][6][7][1]
Would you like a quick side-by-side of typical items and prices for 2026, plus a short note on any confirmed price changes since 2025? I can also pull a precise menu snapshot from multiple sources and summarize any price changes year over year.
Sources
We track prices of food in the UK and globally, and provide commentary and insight into the changes being seen and the impact on low income families.
foodfoundation.org.ukHow much would it cost to order the entire menu at The Masters? What are the astronauts eating? Can a restaurant’s design turn into a competitive advantage
fesmag.comThe 2026 Masters is set to begin on Thursday, and the prices for food and drink at Augusta National have been shared on social media.
www.express.co.ukThe Masters are known for having some of the lowest food costs of any major sporting event. Every food item is $3 or less.
www.sportingnews.comPatrons at the Augusta National Course this weekend will be in for a positive surprise.
www.express.co.ukThe Masters are known for having some of the lowest food costs of any major sporting event. Every food item is $3 or less.
www.sportingnews.comWe calculate the Masters food menu inflation rate from 2012 to 2022, to figure out how much cheaper life would be now if all prices had remained this low.
www.dimers.comBy Weston Blasi Food prices in the U.S. are up 2.2% over the past 12 months, but at the Masters, a pimento cheese sandwich is still $1.50 and no food item costs more than $3 There's not much inflation at the 2024 Masters golf tournament's concession stands. While some Americans may have been alarmed by the hotter-than-expected consumer-inflation report for March, the menu at Augusta National Golf Club, where the Masters is played, has not changed the $1.50 price for its famous pimento cheese...
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