The late Colonel Sanders still shapes KFC expansion today, with new menu items launching in the UK and Canada to gauge demand. British diners promptly posted the viral sandwich online after launch, sparking buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, mixing gaming culture with the brand. Back in the US the chain cut a number of restaurant franchises, including over a dozen Florida closures, shrinking its footprint. Marketing now combines online buzz with physical stores to keep younger buyers, drawing into the late founder's recognisable image. The brand tries out small changes prior to wider rollouts, keeping to a step-by-step playbook across regions.