From CNBC: “How Coach got its cool back” - Tapestry
This article was originally published on cnbc.com: https://www.cnbc.com/2025/06/25/coach-comeback-retail.html Published Wed, Jun 25 2025 8:00 AM EDT Natalie Ric
www.tapestry.comCoach is expanding its presence with new concepts such as Coach Play stores and hospitality ventures, in addition to initiatives targeting Gen Z, including Coachopia and coffee shop concepts. These efforts aim to broaden the brand's touchpoints and enhance its appeal. The brand has reportedly seen a rebirth under a strategic rebrand, with notable success among North American customers, particularly among Gen Z and millennial demographics. Continuing the trend, Coach has made significant strides in the luxury handbag market, with popular styles like Tabby bag and Brooklyn contributing to its climb in U.S. rankings for the years 2024-2025. These developments are expected to fuel further growth and innovation for the brand.