Love basketball and burritos? You can win free Chipotle during the NBA Finals
Killing time during replays was never so lucrative
www.timeout.comChipotle ran an NBA Finals promotion offering free entrées via text-to-win codes tied to moments in the finals, with a limit of 10,500 free entrées per game in some campaigns and keyword-based redemption through texts to a short code. TV ads carried embedded keywords to unlock BOGO deals in some years, while participation windows were noted as fast. Entrants were subject to standard carrier message and data rates, and speed was emphasized to maximize chances. Marketing coverage described the campaign as a mix of digital and traditional reach, combining short-code texts with televised keyword drops to drive engagement. Some campaigns emphasized moment-based rewards, tying free entrées to specific moments in the series to create urgency and shareable moments among fans. In some years, Chipotle hid BOGO deals in TV ads, prompting fans to catch keywords and participate. Redemption relied on texting to a short code, rewarding fast responses over wide eligibility. The promotion followed a pattern of short entry windows, keyword redemptions, and per-game caps to manage the giveaways.