Here’s the latest I can share about BrewDog Stadium news.
- BrewDog has been expanding its stadium presence in 2024–2025, including partnerships with London Stadium (home of West Ham United) as an official beer partner, with BrewDog products set to be sold at the venue and during events [source: SVB article on the London Stadium partnership; General coverage of BrewDog stadium partnerships]. This marks a broader strategy to place BrewDog at high-footfall venues and events.[1][4]
- In rugby league, St Helens R.F.C. announced a ten-year stadium sponsorship with BrewDog, which included naming rights for the club’s home ground, rebranding to “The BrewDog Stadium” as of late 2025 [BBC article on St Helens stadium name change; Serious About Rugby League summaries]. This aligns with BrewDog’s stadium-branding push across sports venues.[7]
If you want, I can pull more precise dates, confirm current stadium names in specific markets (e.g., St Helens vs. London Stadium), or track any new multi-year partnerships BrewDog signs with other venues. Would you like me to do that?
Notes:
- BrewDog’s London Stadium deal was reported in mid-2025 as part of a multi-year official beer partnership, with BrewDog beverages planned for sale at events and during West Ham matches.[4]
- St Helens’ naming rights deal was announced in October 2025, though initial reporting surfaced around late 2025, confirming the switch to The BrewDog Stadium.[7]
Sources
St Helens' Langtree Park home is renamed The BrewDog Stadium after the Super League club announces a 10-year partnership with the Scottish beer giant.
www.bbc.comLondon Stadium News : Brewdog unveiled as the new, exclusive beer partner of London Stadium
www.london-stadium.comBrewDog rebrands packaging for core beers and secures official beer partnership with London Stadium ahead of a packed summer schedule.
www.newfoodmagazine.comGrassroots teams in Essex and east London will have the opportunity to win free kit for next season, as a result of a new collaboration between West Ham United and BrewDog.
ground.newsLondon Stadium and West Ham United have both inked new multi-year agreements with one of the UK’s favourite brewers, BrewDog, making it the Stadium and Clubs official beer partner. Iconic beer meets iconic location, as the partnership marks a bold new chapter in fan experience at one of the world’s best multi-use venues. BrewDog’s headliners Lost Lager,
sportsvenuebusiness.comSt Helens have confirmed their new stadium name after announcing a ten-year deal has been agreed with alcohol brand BrewDog. The Saints announced last week that their ground would no longer be known as the Totally Wicked Stadium with that sponsorship expiring and a new one incoming. It’s today been announced that the ground will […] The post St Helens confirm new stadium sponsor as ten-year deal agreed appeared first on Serious About Rugby Leagu…
ground.newsLondon Stadium has inked a new multi‑year agreement with one of the UK’s favourite brewers, BrewDog, making it the Stadium’s official beer partner. Iconic beer meets iconic location, as the partnership marks a bold new chapter in fan experience at one of the world’s best muti‑use venues. BrewDog’s headliners Lost Lager, Punk IPA, Hazy Jane, Cold Beer, […]
fsm-online.co.ukTHE Scottish beer giant BrewDog has announced its latest partnership with the London-based football club West Ham ...
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