Ben Roberts-Smith has launched a personal brand to fund legal costs during a legal battle. The initiative emphasizes support for his family. Reports have appeared in The Guardian, SMH.com.au, News.com.au, and The Daily Telegraph. Roberts-Smith has stated it is about supporting the underdog in the legal battle. The brand aims to fund mounting legal expenses. Ben Roberts-Smith has started a personal brand to support his family during legal proceedings. Roberts-Smith's initiative focuses on supporting his family during legal battles. Reports have appeared in The Guardian, SMH.com.au, News.com.au, and The Daily Telegraph. He has mentioned that the initiative is about supporting the underdog in the legal battle. The initiative aims to fund rising legal expenses.